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Bettina Bär appointed Show Director of Neonyt and Val:ue in Messe Frankfurt’s textile division

12 Oct 2021

With effect from 15 October 2021, Bettina Bär is taking over as Show Director of Neonyt and new tradeshow format Val:ue in Messe Frankfurt’s Textile & Textile Technologies division. Both tradeshows are held during Frankfurt Fashion Week.

In the future, Bettina Bär will be responsible for the strategy and concept of the two trade fair formats Neonyt and Val:ue, as well as their contents, organisation and further development. She will be taking over from Thimo Schwenzfeier, who, after more than eight years at Messe Frankfurt, is leaving the company to pursue new professional challenges. In her new position, Bär will report to Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt GmbH.

Bettina Bär, Show Director of Neonyt and Val:ue, Messe Frankfurt Exhibition GmbH

Since 2012, Bettina Bär has held various positions for Messe Frankfurt in the field of consumer goods fairs and was recently Show Director of Tendence. Among other things, Bär was jointly responsible for the Ethical Style Guide, whereby sustainable exhibitors at Tendence were separately identified and communicated according to a jury's decision. As part of her dual role, Bettina Bär will also be taking over the management of new fashion fair Val:ue, which – as the future base of the “Quality & Mainstream Fashion” segment – will be launched for the first time at Frankfurt Fashion Week in January 2022.


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Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, convention and event organiser with its own exhibition grounds. The group employs approximately 2,450 people at its headquarters in Frankfurt am Main and in 29 subsidiaries around the world. In 2020, the company generated an annual turnover of around 257 million euros, after closing the year 2019 with an annual turnover of 736 million euros. Even in these difficult times of the COVID-19 pandemic, we still have close ties with our industry sectors all around the globe and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise to include new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, as well as personnel and catering services. Headquartered in Frankfurt am Main, the company is owned partly by the City of Frankfurt (60 percent) and partly by the State of Hesse (40 percent).

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