But however different the approaches are, the labels getting together at this year’s summer edition of Neonyt, the world’s biggest tradeshow for sustainable fashion, all have one thing in common: the firm belief that fundamental change needs to happen. With courage and curiosity, the fair fashion brands of Neonyt are committed to driving forward this change and during Berlin Fashion Week they will be showing just how innovative today’s sustainable fashion can be.
A Beautiful Story
Made by hand.
“The best things in life are still made by hand with lots of love.” The story of jewellery label A Beautiful Story began 10 years ago when Cathelijne Lania, who is from the Netherlands, joined forces with a small, independent silversmiths “Artisan Workshop” from Kathmandu, Nepal. This opened the door to a cooperation that would go on to change the lives of the employees in the long term. The label’s focus is on fair trade: A Beautiful Story creates jobs and therefore offers many local Nepalese families a better life. And the company is also pursuing this goal with a second independent workshop in Nepal, “Beads for Life”. Since 2007, its founder Nimidiki Sherpa and her steadily growing number of 40 artisans have been part of the Amsterdam label’s success story. Their common goal: to support the financial independence of women in Nepal. This positive energy is also reflected in the design: from little symbols like a dragonfly or a tree of life to quotes like “keep growing” down to gemstones like rose quartz or lapis lazuli – the pieces of jewellery oscillate between playfulness and elegance and represent the important things in life like friendship, growth and harmony.
In view of the repercussions of climate change, Spanish label SKFK is calling on individuals and companies to take action. Instead of blindly celebrating the urge to shop, the ladieswear brand wants to inspire consumers to think about the true impact of their purchasing power. And for this purpose, they are providing a tool: the Carbon Footprint Calculator. Together with the France-based expert team from CycleEco, SKFK examined its supply chain for eight whole months in order to understand the environmental impact of its products. From the raw material to the “end of life” of a product, the tool can be used to find out the carbon emissions of individual garments and compare them with the industry standard. And as if all that weren’t enough: from its aim to start only using low-impact yarns in the coming year, to the zero air transport policy for production down to hangtags made of recycled cotton, the fashion label is constantly working on further improving its comprehensive sustainability concept. And SKFK is also very much in tune with the times when it comes to its design: functional, cosy, timeless – inspired by art and culture, the garments are synonymous with an urban lifestyle.
Blue ocean obsessed.
What happens when two ladies from Hanover discover that they share a love of the sea, surfing and fashion? On a mission to protect our oceans from pollution, Anna Chevalier and Jingjing Qi founded sportswear label Boochen. The result is a modern collection with vibrant prints – created entirely from ocean waste. Only recycled materials such as Econyl fibres are used, which are made from old nylon collected from the sea. Combined with hard-wearing Lycra fibres, the material is extremely durable. With its designs, Boochen is bringing sustainability and colour to the world of surfwear. The collections can also be combined with each other and are reversible – meaning that lots of different looks can be created. And the long-lasting bikinis and leggings aren’t only ideal for intense surfing sessions, but also perfect for yoga or workouts.
Like a bird
Coming up roses.
A dress that smells of roses? That’s what ladieswear label Like a bird from Germany’s North Rhine-Westphalia region is offering. Since the company was founded in 2010, its founder Tanja Kliewe-Meyer has been working closely alongside GOTS-certified fabric manufacturers in Portugal. This is how she discovered the innovative fabric rose viscose, which she introduced to the German market in April 2019 with the new “Friendly Rose” collection. The fibres are extracted from the leaves of organically grown roses and further processed with cotton to result in a silky, easy-care blended fabric. And it’s a material with a lot of plus points: the precious raw material gives the garments a sublime rose scent. The straight-cut, minimalist tunics, blouses and dresses of the limited edition collection are also fully compostable and can be returned to the ecological cycle without any waste. And beyond that, Tanja Kliewe-Meyer concentrates on innovative materials: the new models are made with Seaqual, a recycled polyester yarn made from recycled plastic collected from the Mediterranean.
Why do we only pay attention to what we put inside our bodies, but not what we put on our skin? This is the question that Verena Paul-Benz, owner of an organic supermarket, asked herself in 2014. Driven by the ambition of finding new solutions, she established ladieswear label Lovjoi in the hilly Swabian Alb region of southern Germany. Since spring 2019, the label has also included an underwear line that is fairly produced in Europe from recycled and natural materials. The focus here is on women, their needs and their future. In the development of Lovjoi Intimates the company has worked with innovative technologies to create longlasting bra cups made without harmful polyurethane foam as a filler. From sporty and functional to sexy and delicate, these timelessly elegant favourite pieces surprise with their unique tailoring and exciting details. To meet the huge demand for sustainable underwear in all sizes, the label is adding E, F, G and H cups to its Intimates collection. Always true to the motto: Made with love, filled with joy.
The new standard.
“In the future there will only be sustainable fashion and organic cotton will be a given” – Düsseldorf fashion label Wunderwerk is convinced of that. Setting new benchmarks in men’s and ladies’ fashion, the label is all about an urban-influenced, sleek, Scandinavian-inspired style. At the same time, the brand believes that values such as social responsibility, environmental protection and economic performance are inextricably linked. Every garment is therefore manufactured with as few chemicals and as little water and energy as possible. Back in 2013 the company set an important milestone in the sustainable fashion industry with fair, sustainable and vegan jeans that are free of toxic chemicals like chlorine and potassium permanganate. Wunderwerk managed to reduce the water consumption of their jeans production down to a maximum of 10 litres. This water is meanwhile also treated and reused for further production steps. And Wunderwerk doesn’t package its jeans in polybags for shipping but ties them together with an organic cotton tie instead. A prime example of how the label is taking responsibility for the future.
Mamita Botanical Skincare
Affinity with nature.
“The skin is linked to the emotions and is a reflection of the internal aspect.” This is part of the manifesto that cosmetic brand Mamita Botanical Skincare lives by.
On the gently rolling hills of the Collserola National Park, the employees handpick wild plants and flowers to create skin care products that meet the highest standards. Achiote seeds, aloe vera, rosemary and sage: in the Mamita products, flowers from the Mediterranean meet traditional Latin American spices, which Elisenda Monté discovered at around the time the brand was founded in Argentina. Back in her hometown of Barcelona, at local factories the ingredients are carefully turned into high-quality skincare products like purifying tonic elixirs, revitalising oils or soothing masks. At the focus is the deep connection with nature and the understanding that human beings are a part of it. This is why all ingredients are sourced from organic farming wherever possible and not tested on animals. To continue this sustainable approach in the packaging, the containers of the various cosmetics are now made of glass. Their different shapes are inspired by the female form and translated into a minimalistic, clear design.
Change. Fashion. Together.
Neonyt, the global hub for fashion, sustainability and innovation is made up of the trade show, showcases, the Fashionsustain conference and the Thinkathon workshop, the Fashionimpact Forum, the Knowledge Lounge, the influencer and story format Prepeek, the Fashion Show and last but not least networking events and the Neonyt Party. The organiser of Neonyt is Messe Frankfurt which, with approx. 50 textile fairs in Europe, Africa, Asia and America, around 22,000 exhibitors and over half a million visitors (in 2018), is the world’s market leader when it comes to trade fairs for the textile sector.
Tel: +49 69 65 00 88 65
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BACKGROUND INFORMATION ON MESSE FRANKFURT
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. It employs a workforce of 2,500* at around 30 sites and generates annual sales of around EUR 715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hessen (40 percent).
*) provisional key figures for 2018
For more information, please visit: www.messefrankfurt.com
- Neonyt Trend SS20: Courage and curiosity. (pdf, 7 MB)