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Neonyt key visual ‘New patterns’
24–26/06/2022 Union Halle, Frankfurt am Main STAY UP TO DATE


Joining forces to drive long-term change in the fashion sector: authentically, directly and transparently. Neonyt and its cross-sector community stand for fashion and lifestyle, curiosity and future orientation, an affinity for technology and sustainable awareness.


A weekend dedicated to sustainability: From 24 to 26 June 2022, the Neonyt Lab invited all (fashion) people interested in social, ecological and economic sustainability to Frankfurt – from end consumers to fashion professionals.


Visitors at Neonyt discover sustainable fashion


From sustainable fashion labels to emerging independent designers and sustainable beauty & lifestyle products: on site, sustainable collections could be discovered, tried on and purchased them to take home.

Young people listen to a lecture at the Fashionsustain (Neonyt)


From a 1,5 degree lifestyle to renting your wardrobe and the contribution of the fashion sector to the achievement of the Sustainable Development Goals: The conference featured impulses, interviews, talks and workshops by international and local sustainable fashion brands, industry stakeholders and content creators.

Vest with the inscription "Wear out your clothes, not the planet"

#17ZIELE. The Call For Action.

In line with the 17 Sustainable Development Goals: together with Engagement Global, Frankfurt's largest "TU DU" (to do) wall had been created. On an oversized board, you could take away concrete approaches, i.e. things to have on your personal to-do lists, for a more sustainable wardrobe and also contributed ideas yourselves.

A woman rummages through clothes at Prepeek, the content creator area of Neonyt

PREPEEK. The Stories.

Prepeek is our exclusive content creator area that conveys not only the fun side of sustainable fashion, but also a deeper understanding of its value and the vast application area of sustainability in general – all the whilst exclusively trying on the latest collections of sustainable brands and having yourselves photographed in them.


Sustainable Development Goals (SDGs) ©Engagement Global
©Engagement Global

Together with Engagement Global and their campaign, Frankfurt's largest "TU DU" wall had been created at the Neonyt Lab: on an oversized surface, you could take away concrete approaches, i.e. things to have on your personal to-do lists, for a more sustainable wardrobe. And at the same time, you could leave your own ideas on the wall.

We have already been busy collecting ideas for the wall, and our supporting partner Frankfurt Fashion Movement has also provided many creative approaches.

Sustainable Development Goals (SDGs)

In Messe Frankfurt's portfolio, Neonyt is one of around 60 textile events worldwide that actively integrates the Sustainable Development Goals (SDGs) and incorporates them in various formats. Together with the Conscious Fashion and Lifestyle Network and the United Nations Office for Partnerships, we promote and support the 17 SDGs.

Visitor points to a wall with SDGs at the Neonyt

The aim of the Conscious Fashion and Lifestyle Network and Neonyt is direct dialogue and exchange with our cross-sector community. The entire industry is responsible for finding and implementing solutions for social, economic and environmental change and for anchoring the SDGs in global textile value chains. Now more than ever: we are in the Decade of Action and it is up to us to contribute to the achievement of the SDGs by the 2030 deadline.



Neonyt is our synonym for the fundamental transformation process of the textile and fashion industry. It stands for our reinterpretation of what has already been and our aim to continuously develop ourselves further: Aesthetics, trends, lifestyle – these innate themes of fashion are merging with sustainability, digitalisation and innovation. We are reacting to the transformation of the industry by offering a place where professionals can meet and engage in valuable dialogue. Neonyt combines business, inspiration, knowledge and community building in a neo-new way.


‘Our mission is to pull down walls, open doors, and connect people in order to build a better fashion industry for everyone everywhere … There is no sustainable fashion without fair pay!’

Dawn Denim

‘We bear responsibility! That is why we pay fair prices and maintain long-term relationships with our suppliers on an equal footing. Every day, we prove anew that social standards in the textile supply chain make a positive difference.’


‘We work with suppliers that share the same values as we do, recognising the value of the workers. We work directly with our suppliers and know how the factories are managed. As the Fashion Revolution shows, it is also our responsibility as a brand.’


‘We have worked with all our partners and workers for a very long time and know all of them personally. They are pros in their forte. We know what is important, and that it is really worth treating everybody with respect and loyalty!’