Keyvisual Neonyt On Air 2020

NEONYT is in the air.

From 13 - 17 July 2020 fashion and digital experts were discussing innovative topics related to business, lifestyle and knowledge in panel talks and live interviews.

Five days of virtual Neonyt

Opportunities and challenges for the sustainable fashion scene in times of COVID-19. Digitalisation as a driver of innovation. And news from the Neonyt community. These and other topics were at the focus of the first “Neonyt On Air”.

Monday: Welcome


As an introduction to the rest of the line-up, on Monday 13 July 2020 Show Director Thimo Schwenzfeier, Creative Director Magdalena Schaffrin and Content Director Max Gilgenmann were addressing the community in video statements. And Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt, gave us an idea of what will be discussed on Friday, when the focus will be on Frankfurt Fashion Week.

Tuesday: Business

“Data is in the Air” on Tuesday morning for The Brand Show, Browzwear and Yoonatech. Terms like “virtual fashion”, “digital sampling” and “3D body scanning” are part of everyday life for these three digital business experts. In the afternoon Joor talked about what is a B2B online marketplace and about the collaboration with Neonyt for the summer 2020 edition.

Insights can be found here: Data is in the Air

Wednesday: Lifestyle

Why fashion is an expression of individuality and the significance of personal and corporate values was discussed by content creator Julia Dalia together with natural cosmetics label Dr. Hauschka and fashion stylist Claudia Hofmann.

Insights can be found here: The Beauty of Diversity

Thursday: Knowledge

Coronavirus-related uncertainties are forcing the creative and fashion industries to find new ways of working. This prompted Luxiders Magazine to do a Neonyt editorial shoot on “fashion in uncertain times”. For a glimpse behind the scenes, headed over to the Neonyt Instagram profile on Thursday morning. In the afternoon, Neonyt partner and fair fashion pioneer Hessnatur, Lisa Jaspers from Folkdays and a representative from Fashion Council Germany talked about the global problem of supply chain disruptions and order cancellations in production facilities.

Insights can be found here: The new Value of Responsibility and Resilience in Fashion

Friday: Frankfurt Fashion Week 2021

Frankfurt Fashion Week

Where fashion and design meet sustainability and digitalisation: from summer 2021, Frankfurt Fashion Week will become the new home of a forward-looking, digital-savvy fashion and lifestyle community. With tradeshows, conferences, runway shows, events and presentations, it is establishing itself as a hotspot for the international fashion business. With a focus on sustainability and digitisation – the future issues facing the fashion and textile industry – a brand-new Fashion Week ecosystem is emerging in the metropolis on the Main River.

Insights can be found here: Frankfurt Fashion Week 2021